The case for letters

Everyone else is in their inbox.

The average office worker gets 121 emails a day — and two pieces of mail. Here is the whole case for letters, in numbers.

See last week in Miami-Dade County or call or text (470) 518-5187
The trend

Cold email fell 60% in seven years. Mail didn't move.

And since November 2025, Gmail and Yahoo permanently reject non-compliant bulk email. Nobody owns the mailbox — a correctly addressed letter is delivered.

20192026COLD EMAIL REPLY RATE8.5%3.43%DIRECT MAIL RESPONSE4.4%FLAT FOR A DECADE 20192026COLD EMAIL REPLY RATE8.5%3.43%DIRECT MAIL4.4%
The moment

In ninety days they'll pick their people. Be the one who wrote first.

DAY 1
The business files
A public record, the day the window opens.
DAY 8
Your letter lands
In their hands, in your voice — before anyone else reaches them.
DAYS 9–89
They choose everything
A bank, an accountant, insurance, payroll — usually for the first time, often permanently.
DAY 90
The window closes
After that you're not selling. You're replacing.
92% CPA retention — insurance runs 84 to 88%. A client won at formation is a decade of fees that started with a stamp.
The letter, not the list

Anyone can buy the list. The list is the cheap part.

2,308  FILED LAST WEEK · MIAMI-DADE
1,201  THROWN AWAY
Shells, holding companies, registered-agent-only filings — not worth your stamp.
1,107  WORTH A STAMP
Real operating businesses — and every one shows why it made the cut.
+33%
response, from using the owner's actual name — it's in the filing.
+135%
from full personalization — written fresh, about the one thing that business needs this month.
112%
measured ROI on letter-sized envelopes — the best of any channel, ahead of SMS and email.
The price

1% of revenue. Your budget says 4 to 15.

Twenty-five letters a week runs about $4,050 a year. For a firm doing $400,000, that is 1% of revenue — against what firms your size are told to budget.

LETTERS, 25 A WEEK 1%
THE MARKETING-BUDGET NORM 4–15%
$1.75 a letter, introductory rate
THE WEEK'S FILINGS
THE SHELL FILTER
WRITTEN IN YOUR VOICE
PRINT & POSTAGE
TRACKING NUMBER
QR + LANDING PAGE
$149/mo platform fee
first three months $99 · the rate locks while you're a client
About $4,050 a year all-in at 25 letters a week, letters and platform together — one new client covers it many times over.
The proof

Nobody in this industry will show you a number.

Not one list vendor publishes a response rate. That's why every letter carries a number that rings your line, a text-back line, a QR and a code — so within thirty days you know your own cost per conversation. From your county, not someone's case study.

Call or text (813) 555-0148
mention code HB-0419
or scan / visit go.blazeagent.com/HB0419
PRINTED ON EVERY LETTER
Honest expectations

What we don't claim.

You'll see "4.4% response" in a lot of direct mail marketing. Don't plan on it. Cold mail to businesses that have never heard of you runs 1 to 2% — one or two conversations a month at 25 letters a week. That's the number we plan on, and one win pays for the year.

Mail is slow.Three to seven business days, calls the week after. If you need something this afternoon, buy a click.
It needs a client worth real money.It works for a $15,000 accounting relationship or a $10,000 insurance account — not a $200 product, and we'd tell you so.
We won't tell you it worked. We'll show you.Every letter carries a number that rings your phone.
BREAK-EVEN, PER YEAR — CPA: 0.7 CLIENTS · INSURANCE: HALF AN ACCOUNT · CLEANING: 2 ACCOUNTS
The free list

Get your county's free Monday list.

The full filtered week, with owner names on the top ten — free for your first month. After that, the counts and the top five stay free.

DOUBLE OPT-IN · ONE EMAIL A WEEK · UNSUBSCRIBE ANY TIME
or call or text (470) 518-5187